Pre-Market Inspections - Brokers Wanted
Most of us, if were active marketers anyway, get hundreds of emails a year touting some sort of free tele-seminar that will make us rich, smarter or better looking. Not to throw the baby out with the bath water I'm going to give you the crux of the latest call (Pre-Market Inspections), in a nutshell. Read on.... InspectorSuccess.Com
The real information given out in the call may not even fill the nutshell, but the concept has merit and it's one that I've spoken on before. I've taken the liberty of greatly expanding on the tidbits or enticers heard on the call.
The premise or goal of the Pre-Market Inspection System is to "present" to a broker the logical reasoning behind having all of the companies listings pre-inspected. The basis of the presentation is how much the re-negotiated price after a home inspection effects the bottom line. But don't forget, there are other factors that you could elude to during this presentation that only a pre-inspection could solve.
Phycological influences of the home inspection on the buyer and seller may also help the sale. A seller may now see the need for improvement and/or re-listing of the property may now be easier due to the knowledge that the home inspection brings. These areas should be explored during your presentation but the NUMBERS are going to be where you live or die.
So, the only way to do this presentation is with solid numbers, using a conservative model, showing just what the brokers company or the broker personally is losing by not performing the inspections. It's best if you can use the personal loss numbers but I'm sure its easier to get percentages for the company profit margins.
If your serious about doing such a presentation the best way about it would be to enlist your accountant for the numbers crunch. Your going to have to do some homework here as there's going to have to be some meeting of the minds as to what numbers to pull out of the air. A bit of research is suggested for the average negotiated price and of course your going to have to know what the percentages are that effect the brokers bottom line. Your accountant should be able to help with industry standards and of course he just may have a broker as a client and is privy to such numbers.
Several other avenues are open to the aspiring Pre-Market inspection company. Again they use number crunching and benefits to an open minded Realtor that may want to make some sort of listing system part of their listing efforts and promotions.
Your mission if you so choose to accept it, would be to educate the Realtor on the benefits of using the Pre-Marketing inspection in their listing presentations. And consequentially, how to pass on that information to the client so that a no-brainer decision can be made as to their choice of listing Realtor. Professional marketing materials showing the logical flow of the presentation would probably help your cause.
And what realtor/inspection marketing effort would be complete without the inclusion of the FSBO. This is where the call for me got a bit interesting. The host, rightly points out that 80% of all FSBO's end up being listed by a Realtor. He then suggests that a selling point or benefit to the seller would be, if he so choose to list with one of your recommended Realtors, that the Realtor would pay him back for the inspection fee. Granted, this might be a hard sell as FSBO's are eternally optimistic. After all they have the most perfect house in the neighborhood.
Copyright © 2005 by Bob Kille. To read other home inspection related articles or to view home inspection software and book publications by Mr. Kille, click on this link.... www.InspectorSuccess.Com
